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It’s always been important for marketers to have their own website. However, a website’s not enough on its own anymore. . .We’re not talking about social media, or list building.
Right now, you’re likely missing out on one of the most important marketing pieces for any business going forward.
It doesn’t matter if you’re:
- Brick and Mortar Store or a Service Business
- An eCommerce store owner (Shopify, etc.)
- An eBay or Amazon affiliate
- An owner of a local business, such as a restaurant, a day spa, a hair salon, or even offer professional services such as dentistry or chiropractic
- A video marketer
- Building a review site
- An owner of any kind of affiliate marketing business, no matter what the niche….
- A Podcast broadcaster who wants visitors to tune into every single one of their broadcasts
- Kindle authors who want to remind past customers of new releases for additional sales
- A local marketer who wants another income stream from selling apps to other businesses
- Any business owner, no matter what niche, online or offline, who wants to drive more sales and get more customer engagement. . .
..............Read on to discover what you’ve been missing out on.................
Why Local Businesess Need a Loyalty App Now
I'd like to talk about mobile apps in combination with business, and why you should consider getting a mobile app for your own company.
If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you'll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to buy their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.
1. Be Visible to Customers at All Times
Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn't change the fact that each user has to unlock, scroll, and scan their device for the apps they're looking for. Being "in the way" can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you'd like to provide to your customers - including special sales and promotions - is right at their fingertips. Through push notifications you're getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3. Provide Value to Your Customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)
4. Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. I'd like to break this topic down into two aspects, the combination of which will make your app a true winner:
- Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
- Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the "effective frequency": as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
5. Improve Customer Engagement
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
6. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They'll be astonished by your forward-thinking approach!
7. Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It's time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a "fingertip" away at all times.
- The Mobile App Industry is currently the fastest growing industry in the world . . .
- Can YOU afford to miss out?
- Businesses are hungry for apps, but few have the skills or budget to have a custom one created (this spells opportunity for you….)
- Mobile apps are estimated to reach $143 billion revenue with 267 billion App downloads over the next 2 years
- Stats show Mobile Users spend 86% of their time on mobile apps and just 14% on websites - think about this, because it’s going to impact your business whether you like it or not. . .
- Everybody loves apps because they’re more convenient, faster and easier for users to navigate than the mobile web
you’re losing significant screen time to apps in your niche.
So Why Doesn’t EVERYONE Have an App Already?
Up until now, it’s taken a significant amount of time AND money to develop an app.
How significant? According to SavvyApps.com,
“Very simple apps will start around $25,000.”
(Not to mention, they take an average of 18 months to develop.)
Most solopreneurs and small business owners simply don’t have
this much cash or time to invest in app creation.
Waiting 18 months for an app is an eternity in the fast moving world of online marketing!
Well, we decided there had to be a better option for savvy small business who wanted to get in on the apps revolution.
So we invested thousands of our own dollars and created an app
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BuyBest Local Promotes Your Business
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Check Out These Cool Apps Below
Online Retail Store APP
Local Business Loyalty App..Local Business Owners, Listen Up
BuyBest Local increases market visibility for your business, builds brand loyalty, and Generates excitement for your special offers . . .
Gives You the ability to send Free push notifications means you’ll get
more customers coming back in to check out your offers
Your Customers also earn loyalty rewards points for
sharing with everyone they know on Social Media
Everybody Wins..... Everyday
Video Marketers - cash in on the estimated $25 billion gap between mobile usage and
mobile ad spending (this means you can get dirt cheap clicks to your offers and opt-in pages)
Review sites - Send push notifications whenever a new review is posted. Creates a burning desire for rabid niche fans to pick up your latest and greatest gear and digital product offers Kindle authors who want to send customers sneak previews of upcoming books and
let them know when they release new titles...
Podcasters who want to remind their audience of new broadcasts,
provide access to show notes and more…
Local Businesses....Increase customer engagement, build brand awarenes
and . . .
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Fact 50% of all searches are now done using APPS 92% of searches lead to a purchase, need I say more,
Imagine getting a small commission on millions of free users, just regular people like you & me, millions of people download Moble Apps that Save them Money
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80% of your company's future revenue will come from just 20% of your existing customers.
One of the best ways to grow your business is through word-of-mouth, otherwise known as referral marketing. This is when your customers are incentivized to communicate about your brand, product, or service in order to generate more buzz and attract more consumers to your storefront.
Referral marketing is similar to affiliate marketing, except that referral marketing requires use of software and communication platforms by customers in order to spread. Affiliate marketing requires a more active approach from business owners.
In order to help businesses get more referral opportunities, here is the perfect, inexpensive way to grow your can use for your business:
Proven and Successful ApproachReferrals and word-of-mouth are used by great companies and businesses. Use Local Social Hub and set up a referral program for your business.
A trusted referral influences people more than the best broadcast message
Word-of-mouth and referrals are very powerful
Our number one growth driver has been from word-of-mouth referrals and repeat customers
Your Business now has a Growth PartnerDedicated support to maximize your customers and sales growth
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Check out these stats!
91 percent of adults keep their smartphones within arm’s reach.
(Source: Morgan Stanley) Guilty as charged.
Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand) Stunning.
Do we have your attention? Read on:
There are 6.8 billion people on the planet at present. 4 billion own mobile phones.
(But only 3.5 million use a toothbrush. Oy!)
As noted 91 percent of adults have their smartphones within arm’s reach. And that was as of 2007.
We would wager the sum is closer to 100 percent now.
(Source: Morgan Stanley)
Twenty five percent of Americans use only mobile devices to access the Internet.
There are 5x as many cellphones in the world as PCs.
82 percent of U.S. adults own a cellphone.
(Source: Pew Reports)
There are 271 million mobile subscribers in the U.S. alone.
51 percent of U.K. mobile subscribers have a smartphone. 49 percent of U.S. mobile subscribers own a smartphone. On this front, at least, the British have the Americans beat.
Brands using SMS successfully reach 95 percent of smartphone and non-smartphone users.
90 percent of text messages get read within 3 minutes of delivery.
As earlier noted, 9 out of 10 mobile searches lead to action. More than 50 percent lead to sales.
Here’s a golden gem: Mobile perform 4-5x better than online ads for key metrics such as brand favorability, awareness and purchase intent.
(Source: Neilson Study)
37 percent of people who check in with a service like FourSquare do so
from Android. 34 percent check in from the iPhone.
70 percent of mobile searches lead to action within one hour.
(It takes a full month for the same percentage of desktop users to catch up.)
40 percent of mobile users have admitted looking up information about a t.v. program at the same time they were watching the show.
74 percent of people use their mobile phone to help them while shopping, with
79 percent making a purchase as a result.
Neilson reported an 89 percent increase in mobile data usage from 2010 to 2011. Cisco is doing them one better: the company predicts an 18x increase from 2011 to 2016 as reported by FierceWireless.com.
Mobile coupons receive 10x higher redemption rates than print coupons.
The Weather Channel gets 600-700 percent higher click through rates on
mobile display ads over desktop banners.
Total reach of Apple’s iOS (including iPhone, iTouch and iPad) exceeds the reach of
Android by 59 percent.
16.7 million mobile subscribers (including 76 percent of all smartphone users) use local check in.
81 percent of smartphone users have done product research from a smartphone
and 50 percent have made a purchase via their phone.
(Source: Prosper Mobile Insights)
33 percent of U.S. mobile users prefer offers via text to mobile Web (21 percent),
Apps 11 percent and voice mail (8 percent).
According to a February 2013 report by Mobile Marketer, however, a full 42.3 percent of consumers prefer SMS deals versus bar-code scans or push message coupons. Surprised?
50 percent of survey respondents report responding to a text offer. Of that same group, 32 percent have scanned a coupon via a QR code.
30 million consumers watch television content via their mobile phone.
Data from JumpTap STAT reports men are more inclined than women to click on ads.
Apple iOS produces nearly double the click through rate (72 percent) of Android (41 percent).
73 percent of smartphone users say they used the mobile web to
make a purchase instead of using an app.
Time spent on mobile devices is largely dominated by online games (49 percent) and
social marketing (30 percent), respectively. SpellTower, anyone?
In 2013, mobile phones have overtaken PCs as the most common web access devices worldwide. (Source: Gartner.com)
“I’m oughta here.” 60 percent of mobile users expect a site to load in 3 seconds or less. 74 percent are willing to wait only 5 seconds for a site to load before leaving.
95 percent of smartphone users have used their phone to look up local information. After doing so, 61 percent called and 59 percent visited.When asked why they would scan a QR code, 87 percent of smartphone users said it was to access a coupon, discount or deal.
42 percent of tablet users admit to using their tablet at the same time they’re also watching t.v.
Not surprisingly, the majority of 25-34 year olds and 19-24 year olds (64 percent and 53 percent, respectively) now own smartphones.87 percent of mobile app downloaders have used Deal-of-the-Day sites like Groupon or LivingSocial.
Opportunity Alert: Adults spend 10.1 percent of their media time on mobile,
but only .9 percent of ad spends are on mobile.
The average mobile campaign significantly outpaces online in ad awareness.
16 percent of smartphone users have made a purchase because of a marketing message they received on a phone.And half of those who purchased made the purchase from the smartphone itself.
Why Local Citations and Business Listings are So Important
See Your Reviews and Citations at the end of this Post Free
Your business listing and local citation are important to search engines like Google, so they should be extremely important to you. These are factors in the ranking algorithms used to create search engine results and a business with more citations will (if all other factors are equal) rank higher than a business with less.
Different than back links or link building, citations and business listings don’t need to link back to your website to matter. Search engines are using this information in the context of confirming that your business is in fact a legitimate business and should be recognized, and even promoted, as such.
Knowing the importance of local search results to your business, managing your business listings is not something you want left undone or haphazardly maintained. Ranking high in local search results is highly dependent on search engines being able confirm your correct contact information and properly categorize your business.
If a local business does not have a website or a strong web presence, search engines are going to pull whatever information they can find. For these small businesses maintaining correct and consistent online business listing is crucial to appearing in local search results. Five-star ratings and on review sites and proper business listings on well-established sites like chambers of commerce and business association pages help create a positive online presence that a search engine can trust and use on its results pages.
More than a Name – Your Business Listings are Your Online Business Card
If you care about local search marketing (if you have local customers you really, really do) then business listings are the foundation upon which you are building your whole campaign. If you get your business listings wrong or fail to manage their creation and maintenance then you may find that your local search marketing efforts could prove to be a waste of time.
Spiders are ever crawling the Web looking for new information to store for cross referencing and extraction for search results. For you to be indexed as a local business listing there are four criteria that search engines require:
- A Business Name – or DBA
- A Local Phone Number – no toll free or call tracking numbers
- A Physical Street Address – no P.O. Boxes or shared addresses
- A Face to Face Business – no virtual businesses
Business Name, Address and Phone NumberYour Name, Address, and Phone Number (NAP) has to remain consistent across the internet or search engines will distrusts your existence and drop you in local search ranking. Typos and punctuation like including an apostrophe in “Sam’s Car Lot” only half the time is disastrous so take great care to make sure your NAP’s are identical in spelling, spacing and styling everywhere on line. Take note that all this information needs to be entered text, so you can’t just copy/paste in your logo and call it done.
CategoriesMost search engines allow a designation of two to five categories of your choosing. This not only let’s Google and they know where best to list you, it helps customers understand who you are and what you do. Not categorizing, or even worse selecting the wrong categories could mean search engines don’t use in you search results at all.
Other Information You May Get to Include in Your Business ListingsSome listings may only require or only let you fill in the NAP and categories. There are so many business listing sites and they are all generally the same but a lot of them allow you to enter additional information. Take advantage of these opportunities to let search engines and actual humans to fill in profiles in their entirety. Possible sections include:
- Business Website URL
- Multiple City or Neighborhood
- Storefront and Product/Service Images
- Business Descriptions
- Review Site Business Page Links
- Social Media Accounts
- Static and Interactive Maps
If you work on any aspect of running a business there is no possible way that you have the time to manually create and maintain hundreds of business listings. There are extremely cost-effective ways to automate the management of your business listings. You can get complete digital presence control with Reputation Loop’s collection of features automates most of the process while providing almost hands-free customer review management and promotion, in addition to business listings management and branded feedback pages. They are all part of Local Social Hub's comprehensive program to build a stellar five-star online reputation so when local searchers are looking for the best, they find your business first.
You can visit Google’s Google My Business Help Page to get more information on their local business listing best practices.
Local SEO Ranking Influence – Rank Quicker without BacklinksHowever you choose to manage your business listings, the most important thing for you to remember and adhere to is remaining consistent in the data you use to build your business listings and citations. Mistakes and inconsistencies make it so that search engines don’t trust you, and people are even less inclined than search engines to try to figure out what information they have found online about you is correct.
If you have questions on the difference between business listings and citations and what all this means to your business, don’t hesitate to Contact Us 919 621 7471.
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